LinkedIn PPC Advertising
LinkedIn PPC Advertising is another social media pay-per-click platform that allows you to reach your target market by using demographic targeting (similar to Facebook Advertising). LinkedIn’s...
View ArticleAre You Advertising on LinkedIn?
Are you struggling to generate a profitable return on your investment through Google AdWords or Microsoft AdCenter? Even with consistent PPC management, optimization, and testing, your results may be...
View ArticleLinkedIn PPC Advertising, Part II: Avoiding Ad Fatigue
Just as I stated in a previous post about Facebook ads, keeping your LinkedIn ads fresh can be tricky at times. Ads can completely stop showing if you do not make proper adjustments. If your...
View ArticleLinkedIn Advertising Update: New Demographic Response Data
LinkedIn now provides advertisers with a demographic profiling of ad respondents that is available on the interface just below the graph. This section, labeled “summary of who clicked on your ads,”...
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